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It's been a while since we last posted on here... We should make it a point to try find the page more often... So what are we up to? We're busy doing the R&D stuff in the factory. This week we're working on the new Bermuda-Cup style long-legged boxer short. We've seen a lot of them over the last couple of years and we really think we can do better. The prototype pieces are now out with our Bum-Chums test bunnies and we should have the patterns finalised by this coming week. We can't wait to get them into production....

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We don't like to blow our own trumpet (not when we can get it blown for us!!!) but now you don't have to just take our word for just how comforting our hipsters are for your precious bum!   Here's a snippet from the guys at Menswear Review, telling us what they thought about the new British Summer Pudding Hipsters... "Overall, I really, really liked these hipsters and can see myself reaching for this pair often." To see what the guys thought in more detail and to see how our pants faired in comparison to others on the market, visit the...

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